THE MODERN FORMALITY
COOL EFFECT FABRIC

A fabric for warm days
A new way of wearing navy blue
T
he navy blue suit. It’s a classic Italian look, yet dark colours are not usually ideal in summer. Comfort is key, especially now warm days are no longer confined to the summer months.

 

That’s why Zegna created Cool Effect, a fabric collection designed to reflect the rays of the sun, whatever colour you wear. Its 100% superfine wool is treated in a way that prevents it from absorbing heat. This technology means the navy blue suit – and its classic Italian elegance – is no longer just for cooler days.

Men's suits made of Cool Effect fabric | Ermenegildo Zegna
AT PINOCOTECA DI BRERA THE SUN IS WARM

Ludovico and Alain meet at Milan’s most famous gallery. Their taste combines classical beauty with the best new technology. They both wear Cool Effect.

AT PINOCOTECA DI BRERA THE SUN IS WARM More Less

Ludovico and Alain meet at Milan’s most famous gallery. Their taste combines classical beauty with the best new technology. They both wear Cool Effect.


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Dark blue polo made of Cool Effect fabric | Ermenegildo Zegna
Dyeing process of Cool Effect fabric | Ermenegildo Zegna
ITS SECRET:
ITS UNIQUE DYEING PROCESS

Cool Effect's unique dyeing process minimises the fabrics’ ability to conduct heat. Then the fabric is specially finished, helping it reflect direct light, rather than soaking it up.

It’s a collection for the modern man, who understands that dressing formally does not always mean a suit and tie.

 

This new, relaxed formality is the way men like Alain and Ludovico dress. For them, wearing the Cool Effect collection expresses a new, yet classic, style. They wear a piece of advanced fabric technology, yet in an entirely classic cut.

Cool Effect menswear collection | Ermenegildo Zegna

As well as classic suiting, the collection includes a range of polos, blazers, and unstructured jackets in a collection of jacquard weaves and dimpled fabrics.

 

Cool Effect: the modern formality.

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